Mark Derho: Writer, Author & Researcher

For more than three decades, I’ve honed my craft as a writer, author, and researcher, publishing over 400 feature articles focused on AI, technology, luxury real estate, travel, and Puerto Rico’s culture in the last 18 months.

My ongoing work regularly appears in Resident Magazine, where I combine investigative research rigor with vivid narrative flair and humor.

From writing and editing website copy, to writing technical documentation, to documentation as a Quality Control Analyst, to creating Marketing Copy for major advertising agencies and small businesses – and now as a regular contributing author to Resident Magazine. Now I combine that knowledge and experience with the best AI chatbots for research, ideation, and even the initial copy based on my direction. 

Resident Magazine Contributing Author: My Profile on Resident

Published articles (+400) for Resident Magazine, original articles, author of non-fiction, and fiction. 

11 million words analyzed since 2019, top 1% vocabulary. – Grammarly
Mark Derho’s Grammerly Ranking:
In the first week of May, 2025, I produced 42,165 words, outpacing 90% of Grammarly users.
My writing streak spans 83 consecutive weeks on Grammerly.
Accuracy remains elite, TOP 7% performance – above 83% of users.
Dynamic vocabulary featuring 5,297 unique words ranks in the TOP 4% of writers.

My portfolio highlights include deeply researched pieces such as “AI and the Modern Author – Embracing the Future of Authorship in the Digital Age” (coming Dec. 2025) and “Flipping‑the‑Script: How AI Agent Chatbots Are Automating Customer Service” (July 2024).

As a freelance journalist, I research emerging tech, interview subject-matter experts, analyze industry trends, and synthesize findings into accessible, compelling prose. My storytelling is driven by methodical sourcing, on-site reporting in Puerto Rico and New York City, and engaging narrative arcs that bring complex ideas to life.I deliver everything from long-form investigative features to sharp op‑eds, all rooted in primary sources and thoughtful interpretation.

Whether illuminating AI’s influence on authorship or showcasing Caribbean travel experiences, my work combines clarity, critical insight, and engaging voice—helping brands and publications connect with reader communities and thought-leaders.

Executive‑Level Business Consultant: A Pragmatic Blend of Strategy and Execution

With over 25 years of consulting experience in NYC and 5 years in Puerto Rico, I offer executive-level guidance at the intersection of technology, marketing, and strategic growth. Serving corporate leaders and SMEs, I craft lean, high-ROI strategies tailored to complex, cross-market environments—especially bridging U.S. mainland and Caribbean markets.

My consulting approach combines deep domain knowledge in SEO, SEM, AI, automation, web development, and digital advertising. As an original member of Google Engage for Agencies and a Certified Google Partner, I design and oversee optimized search campaigns that drive measurable traffic, conversions, and brand awareness.

On the operations side, I architect AI-infused solutions—from chatbots to ERP integrations—leveraging Odoo, Zapier, and open-source libraries, and custom scripts to streamline workflows and boost productivity.

My consultations begin with comprehensive audits: uncovering performance bottlenecks, identifying growth opportunities, and aligning on key objectives. I then lead implementation, whether deploying custom AI agents, optimizing Google Ads budgets, designing conversion-ready websites, or training teams in AI adoption and SEO best practices.

Clients value my pragmatic blend of strategy and execution, supported by real-world outcomes, continuous monitoring, and iterative refinement. From boardroom briefings to hands-on workshops, my aim is to empower leaders and their teams to become self-sufficient, AI-savvy, growth-oriented businesses.

In my last full-time consulting role, I led all efforts to win my client BIKE RENT NYC a $60M / 6-Year Contract for exclusive bike rental rights in all Manhattan NYC Parks, including and featuring Central Park (2 Columbus Circle Kiosks and Satellites), expanding to +20 locations! 

Mark Derho: Content Creator (Image/Video/Audio)

I’m a multifaceted content creator, producing visual and audio assets tailored for social media, brand storytelling, and digital marketing. My work spans high-res photography, graphic design, motion video, drone footage, podcasts, and on-site activations (photo-booths, custom audio tracks). 

+400 article examples on: resident.com/author/mark-derho, many with original art.
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Rooted in narrative strategy, each asset is designed to resonate: from lush visuals in luxury real estate and travel features to polished promos for tech launches. As the creative lead at PR Website Agency, I craft visual campaigns that elevate messaging and drive engagement, whether a short branded video for Instagram or a podcast series showcasing AI insights.

Audio and song production is another strength: I record, mix, and master music and spoken-word pieces. My YouTube channel features custom tracks (“Background music for videos, request free audio tracks…” )

On the video side, I conceptualize storyboards, shoot on-location (including drone), and handle post-production—color grading, editing, titling—to deliver a polished final. Whether it’s an event promo or an explainer video for an AI product, I oversee the entire pipeline end-to-end.

My creative process balances aesthetic vision with data-driven insight: I analyze campaign metrics, user engagement, and platform-specific trends to iterate and optimize visual assets.

This method ensures content that captures attention, communicates clearly, and supports broader brand goals across channels.

AI Specialist: Training Agents & Teams

As an AI specialist, I architect, implement, and train intelligent agents—from chatbots to enterprise-grade tools—helping businesses work smarter through automation. With 30 years in tech, over 25 in software development, and an entry into AI machine learning, I bring a rare blend of practical experience to AI innovation.

My AI services include:

Custom chatbot agents that handle customer service, lead gen, and internal workflows—using NLP models, context training, and emotional detection.

Automation pipelines built with Zapier, Python, Odoo, and open-source tools—taking manual tasks to zero-touch systems

AI training programs: I guide teams through hands-on workshops in prompt engineering, model fine-tuning, governance, and best practices, empowering them to launch and maintain AI solutions.

 Notably, my article on “Flipping‑the‑Script…” outlines how AI chatbots can process millions of conversations across languages, demonstrating real-world impact on efficiency and customer satisfaction
resident.com

My approach is grounded in ethics, transparency, and ROI: ensuring clients avoid pitfalls while maximizing benefit—reducing costs, improving responsiveness, and unlocking new capabilities. I operate with a lean, iterative model, starting small, scaling fast, and continuously learning.

By partnering with me, clients gain future-proof AI infrastructure, upskilled teams, and scalable, agent-led systems—empowering organizations to deliver more with less, starting today.

Website Designer Extraordinaire

I design and develop bespoke, responsive websites for brands that demand both elegance and performance. With expertise in open-source frameworks, I deliver modern user experiences that convert, whether for real estate, tech, tourism, or professional services.

My process begins with brand immersion and user research, defining visuals, UX flows, and technical specs. I then build pixel-perfect front-ends, integrate with CMS systems, and optimize site architecture for speed, accessibility, and SEO.

As a Certified Google Partner, I deeply integrate SEO best practices—from semantic markup to structured data—ensuring sites rank well and drive organic traffic.

I also weave in dynamic functionality: AI-powered chatbots, CRM forms, e-commerce integrations, ERP/automation hookups, and analytics dashboards—creating full digital ecosystems, not just marketing sites .
Every website is fully responsive and tested across devices, with ongoing support packages including performance monitoring, updates, hosting, and security maintenance.
By blending design excellence with technical depth, I help clients elevate their brand presence and drive measurable digital outcomes—backed by years of cross-industry experience in Puerto Rico and New York.

Google-Certified Partner SEO/SEM

As a Google-Certified Partner in SEO and SEM, I bring two decades of experience optimizing digital visibility for businesses of all sizes . From technical SEO audits and content strategy to high-ROI Google Ads campaigns, I serve as a full-service search performance architect.

My Google Credentials include:

• Google Ads Specialist certification and original membership in Google Engage for Agencies linkedin.com.

• Hands-on GA4 analytics management, tracking key conversions and user behavior to inform iterative campaign improvement.
  My SEO services cover:

• Comprehensive audits (speed, crawlability, schema, link profiles).

• Keyword-driven content planning, with optimization guidance.

• On-page enhancements include metadata, structured data, and image optimization.

• Technical implementations like site speed, mobile optimization, and index management.
  My SEM strengths:

• Well-structured Google Ads accounts—Search, Display, Shopping, Video.

• Ongoing bid management, A/B testing, and audience targeting for efficient conversion spend.

• Landing page optimization aligned with ads to improve quality score and ROI.
  This holistic approach ensures campaigns reinforce each other: a strong SEO foundation enhances SEM outcomes and vice versa. My clients benefit from higher visibility, traffic quality, engagement, and conversion across organic and paid channels.

Backed by Certified Google Partner status and real-world success in bilingual New York–Caribbean markets, I guide businesses to dominate search and grow sustainably in competitive markets.