bike-rent-nyc-safety-for-girls-videos intiative

Protecting My Employees: Safety Videos for Press

As Executive Manager Operations-Marketing for BIKE RENT NYC, I led the initiative to bring to light the harassment experienced by female employees of , targeted by Central Park Bike Hustlers.

Through the creation of live interview videos, my goal was to expose this pressing issue and protect my team.

Employee Safety Videos: Alyssa

2:15:"We do pray to God that MARK will get these idiots out of the Park, like he promises every day"...

Employee Safety Videos: Demanding Action in Central Park!

The situation in Central Park is fraught with danger, especially with large sums of money changing hands and unauthorized vendors trying to snatch our customers .


$60M / 6Y RFP Contract: NYC Parks and Central Park

The bike rental business in Central Park and Manhattan parks is no small affair, generating about $6 million annually. 


📜🚲💸

My leadership was key in ensuring Bike Rent NYC emerged as the legitimate operator, winning a substantial six-year, $60 million RFP contract  for exclusive bike rental rights inside these parks.

This inititive was part or a larger strategy and was a significant step in maintaining a safe and fair business environment amidst intense competition. 

Consulting and Contracts: 
prwebsiteagency.com

Employee Safety Videos: Valerie

Employee Safety Videos: AMANDA

Employee Safety Videos: Joselyn

Transforming BIKE RENT NYC: My Role in Revolutionizing Operations and Marketing

  • Leading Growth and Expansion Innovating with Technology
  • Fostering Strategic Partnerships
  • Building a Public Identity Restoring Historic Landmarks
  • Prioritizing Safety and Well-being.

 

Read the full article:
Mark Derho Triumph in the Central Park Bike War

tLuxury Lifestyle – Tech and Gear – AI Specialis

Mark Derho on Resident Magazine

Over 200 articles published in 2024-2025

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