Getting to Know Mark Derho

Mark Derho and Peter Vallone Sr at Queens Bike Race for Kid

Hello, I’m Mark Derho.

This was a great day, May 21st, 2017. That’s me on the left at New York City’s 37th Annual Queens ACA Kids Bike Race. I was there with a the Honorable Peter Vallone Sr., as a key sponsor representing BIKE RENT NYC, and led financially supporting the event in 2016 and 2017.

I moved permanently to San Juan, Puerto Rico in June of 2019, and opened my business: Jessa LLC – named after my daughter.

In 2019 I established the first JESSA LLC Puerto Rico tourism brand: BIKE RENT PUERTO RICO, and we’re the top-rated 5-STAR bike rental business in San Juan, Puerto Rico (per Google Customer Reviews).

Homebase is the ideally-located CONDADO TOURISM CENTER, my 1,100 sq. ft. storefront, office and playhouse.

We’re located at 18 Calle Marseilles, in Condado – near Atlantic Beach and the Condado Lagoon. FYI, Condado is the beach and hotel center of San Juan, PR.

(L. to R.); Honorable Former City Council/Congressional  Speaker Peter Vallone Sr., BIKE RENT NYC Executive Consultant / VP Operations Mark Derho and Civic Association leader Paul Halvatzis came to cheer on the bicyclists.


  • Kind and Caring Secular Humanist
  • Cyclist and Bicycle Safety Advocate
  • Entrepreneur and Small Business Owner
  • Lifelong #RAIDERNATION (LV-Oakland)
  • Local Community Advocate
  • World-Class Website Design Expert
  • Proven Small Business Growth Hacker
  • Web and Business Technology Expert
  • Google Partner (since 2010)

Who is the "professional" Mark Derho?

1993 NYC, an Internet Career is Born!

I taught myself HTML 1.0 and Adobe PhotoShop and started building websites in New York City in 1993. I applied for a job selling websites at Foreman Interactive, and was hired on-the-spot as the 1st website designer for Internet Creator – the first web design WYSIWYG ever created.

Paying Dues and Escalating Roles   

For 15-years I excelled working for major financial brands, Internet agencies and startups including:

  • Merrill-Lynch
  • Forbes Digital Media
  • Griffin-Bacal Agency
  • Information Builders
  • Many more

By 2010 I’d had enough of the corporate experience and started serving small business clients directly and building websites independently as TECH SAVVY NYCGoogle Partner since 2011.

2015 NYC, BIKE RENT NYC and MARK DERHO Revolutionize and Legitimize the NYC Bike Rental Industry

In Jan. 2015 I was contracted to build websites for Sayat Bike Rental, a small NYC business with two stores near Central Park and under 300 bikes. 

Under my direct leadership and management we re-branded as BIKE RENT NYC:

  • Won the $60-million contract for exclusive rights to rent bikes in Central Park and all Manhattan Parks for 6-years.
  • Shared 20% of revenue with City of New York and New York Parks Department (estimated $10-million over 6-years).
  • Grew the business foot-print to twelve (12) stores in total, and over 2500 bicycles in stock.
  • Dominated Google SERP-results for all major keywords for all 3-years engaged.
  • Created and managed major corporate tourism entity revenue-sharing partnerships including: Big Bus, City Pass, NY Pass, and more.
  • Created multi-year bike ride and event partnerships including: MS Ride, Tour de Bronx, Brooklyn Epic Ride, Panorama Music Festival, corporate rides, and more.
  • Press and business spokesperson, and, the “face of the company”- Executive Contractor. 
  • Decimated the illegal bike hustlers in Columbus Circle by bringing attention to criminal activity that results negatively the safety and image of the Columbus Circle / Central Park community. 

Mark Derho @ Red Nose Day (2018) in New York City

Celebrating RED NOSE DAY in (my office ) Central Park, New York City. Executive Consultanting VP Operations-Marketing, BIKE RENT NYC - aka "the Bike King of Central Park".

This is my personal website so I’ll speak in the first-person. You can also try to keep track of the “JESSA LLC experience”, and see what I’m up to in my home of San Juan, Puerto Rico. 

Thank you for your interest.

Jessa LLC

JESSA LLC is the umbrella for my businesses and DBA’s, and, is a legally registered LLC in Puerto Rico, USA.  JESSA LLC supports and practices diversity in purchasing and hiring. 

Jessa and I on my 50th birthday.

Mark Derho is...
Jessa LLC


I started building websites in 1993 as the 1st Website Designer for the first website WYSIWYG ever created (Internet Creator). For 15-years I excelled working for major financial brands and Internet agencies and startups. 

I have been part of Google WebMasters since 2009, and a Google Partner since 2011 – when Partners was known as “Google Engage for Agencies”

By 2010 I’d had enough of the “corporate experience” and started a small DMA: TECH SAVVY NYC.

I wanted to independently grow other businesses using the same technical and creative skills, digital tools, and technologies that I had implemented while working for the big New York agencies and major world-wide corporations.

As an independent consultant starting in 2015, I was responsible for leading and winning the largest bike rental RFP/contract ($60M) in the United States in 2017 and securing exclusive rights to Central Park and all Manhattan Parks for 6-years, from 2017-2023.

I also led-managed-accomplished: 

  • grew annual revenue from $1.5M to $13M in 3-years
  • #1 Google SERP ranking
  • Remodeled two historic kiosks inside Central Park
  • Managed 3 Central Park bike rental facilities/staff/ops
  • Added ten more bike rental stores in Manhattan Parks
  • Sponsored: Tour de Bronx, MS Ride, Epic Ride, Astoria Kids Bike Race, NYC Police Athletic Leauge, etc.

See the BIKE RENT NYC Client Case Study on BLD BTR

I proved that I could grow small businesses online and reinvent them in the physical. I learned to manage a and defend a successful small businesses (BIKE RENT NYC)

While researching and  planning from New York City in 2018 I also invested into several trips to San Juan for trade shows, and in search of a Condado storefront for the business.

I moved permanently to San Juan, Puerto Rico in June of 2019, and opened my business: Jessa LLC – named after my daughter.

It took several months to secure the 1,100 sq. ft. storefront and in an amazing location in Condado, Metro San Juan.

Let’s get animated! BIKE RENT PUERTO RICO – Introduction by Mark Derho.

Mark derho

Will you be, won't you be... my business neighbor?

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