Mark Derho

Mark Derho in San Juan Puerto Rico



Mark Derho

San Juan, PR Edition

STRAIGHT ARROW with Mark Derho is is a curated informational series of videos and commentary documenting my own real-life honest experiences and feelings of living San Juan, Puerto Rico.

Primary topics will include:

  • local small business information
  • local community & social advocacy
  • local tourism industry in San Juan
mark derho with peter vallone sr

A short business introduction to Mark Derho, 2021

I moved in June of 2019 to San Juan, Puerto Rico and opened my business JESSA, named after my daughter Jessa Ann. 

I started by establishing my 1st Puerto Rico tourism brandBIKE RENT PUERTO RICO based from the  ideally-located CONDADO TOURISM CENTER – an 1,100 sq. ft. storefront and my office, which is located at 18 Calle Marseilles, Condado, and near Atlantic Beach and Condado Lagoon.

BIKE RENT PUERTO RICO is now the #1 RATED bike rental business in San Juan, PR according to Google Customer Review, and dominates  local Google search engine results (SERP)for bike rental.

BLD BTR is the small business digital  marketing agency – Formerly TECH SAVVY NYC

Mark Derho - Sponsor, 37th Annual Queens ACA Bike Race

This was a great day, May 21st, 2017. That’s me on the left at New York City’s 37th Annual Queens ACA Kids Bike Race with the Honorable Speaker Peter Vallone Sr. and I, presenting a trophy to a young bike race winner.  I’m here as a key sponsor and representing BIKE RENT NYC. The organization I represented graciously supported the event  financially in 2016 and 2017. 

Mark Derho and Peter Vallone Sr at Queens Bike Race for Kid
Phone: (718) 809-0034 Email:

Mark Derho | Internet Career, 1993-2010

I taught myself HTML 1.0 and Adobe PhotoShop in 1993, and started building websites in New York CityI applied for a job selling websites at Foreman Interactive, and was hired on-the-spot as the 1st website designer for Internet Creator – the first web design WYSIWYG ever created.

I excelled at working for major financial brands, Internet agencies and startups for +15-years, including:

  • Merrill-Lynch
  • Forbes Digital Media
  • Griffin-Bacal Agency
  • Information Builders
  • Many, many more

TECH SAVVY NYC, Digital Marketing Agency by Mark Derho

By 2010 I’d had enough of the corporate experience, and, started serving small business clients directly by building websites independently as TECH SAVVY NYC

I’m a Google Partner since 2011, and when it was called Google Engage for Agencies.

2015 NYC, BIKE RENT NYC and MARK DERHO Revolutionize and Legitimize the NYC Bike Rental Industry

In Jan. 2015 I was contracted to build two websites for Sayat Bike Rental, a small NYC business with two stores near Central Park and around 300 bikes. 

Under my direct leadership and management we re-branded as BIKE RENT NYC:

  • Won the $60-million contract for exclusive rights to rent bikes in Central Park and all Manhattan Parks for 6-years.
  • Shared 20% of revenue with City of New York and New York Parks Department (estimated $10-million over 6-years).
  • Grew the business foot-print to twelve (12) stores in total, and over 2500 bicycles in stock.
  • Dominated Google SERP-results for all major keywords for all 3-years engaged.
  • Created and managed major corporate tourism entity revenue-sharing partnerships including: Big Bus, City Pass, NY Pass, and more.
  • Created multi-year bike ride and event partnerships including: MS Ride, Tour de Bronx, Brooklyn Epic Ride, Panorama Music Festival, corporate rides, and more.
  • Press and business spokesperson, and, the “face of the company”- Executive Contractor. 
  • Decimated the illegal bike hustlers in Columbus Circle by bringing attention to criminal activity that results negatively the safety and image of the Columbus Circle / Central Park community. 

Mark Derho opens BIKE RENT NYC in Central Park, NYC (2016)

mark derho website

Will you be, won't you be... my business neighbor?

#1 Rated Bike Rental Business in San Juan, PR


JESSA LLC | Mark Derho

BIKE RENTAL – The best bikes for rent in San Juan, Puerto Rico are in Condado.

According to Google Customer Reviews BIKE RENT PUERTO RICO is the TOP-RATED 5-star bike rental business in San Juan, PR.

bike tour san juan puerto rico


Mark Derho @ Red Nose Day (2018) in New York City

Celebrating RED NOSE DAY in (my office ) Central Park, New York City. Executive Consultanting VP Operations-Marketing, BIKE RENT NYC - aka "the Bike King of Central Park".

Jessa and I on my 50th birthday.

Getting to know

  • Kind and Caring Secular Humanist
  • Cyclist and Bicycle Safety Advocate
  • Entrepreneur and Small Business Owner
  • Lifelong #RAIDERNATION (LV-Oakland)
  • Local Community Advocate
  • World-Class Website Design Expert
  • Proven Small Business Growth Hacker
  • Web and Business Technology Expert
  • Google Partner (since 2010)

I started building websites in 1993 as the 1st Website Designer for the first website WYSIWYG ever created (Internet Creator). For 15-years I excelled working for major financial brands and Internet agencies and startups. 

I have been part of Google WebMasters since 2009, and a Google Partner since 2011 – when Partners was known as “Google Engage for Agencies”

By 2010 I’d had enough of the “corporate experience” and started a small DMA: TECH SAVVY NYC.

I wanted to independently grow other businesses using the same technical and creative skills, digital tools, and technologies that I had implemented while working for the big New York agencies and major world-wide corporations.

As an independent consultant starting in 2015, I was responsible for leading and winning the largest bike rental RFP/contract ($60M) in the United States in 2017 and securing exclusive rights to Central Park and all Manhattan Parks for 6-years, from 2017-2023.

I also led-managed-accomplished: 

  • grew annual revenue from $1.5M to $13M in 3-years
  • #1 Google SERP ranking
  • Remodeled two historic kiosks inside Central Park
  • Managed 3 Central Park bike rental facilities/staff/ops
  • Added ten more bike rental stores in Manhattan Parks
  • Sponsored: Tour de Bronx, MS Ride, Epic Ride, Astoria Kids Bike Race, NYC Police Athletic Leauge, etc.

See the BIKE RENT NYC Client Case Study on BLD BTR

I proved that I could grow small businesses online and reinvent them in the physical. I learned to manage a and defend a successful small businesses (BIKE RENT NYC)

While researching and  planning from New York City in 2018 I also invested into several trips to San Juan for trade shows, and in search of a Condado storefront for the business.

I moved permanently to San Juan, Puerto Rico in June of 2019, and opened my business: Jessa LLC – named after my daughter.

It took several months to secure the 1,100 sq. ft. storefront and in an amazing location in Condado, Metro San Juan.

Let’s get animated! BIKE RENT PUERTO RICO – An early introduction by Mark Derho.

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