Hello, I’m Mark Derho.
This was a great day, May 21st, 2017. That’s me on the left at New York City’s 37th Annual Queens ACA Kids Bike Race. I was there with a the Honorable Peter Vallone Sr., as a key sponsor representing BIKE RENT NYC, and led financially supporting the event in 2016 and 2017.
I moved permanently to San Juan, Puerto Rico in June of 2019, and opened my business: Jessa LLC – named after my daughter.
In 2019 I established the first JESSA LLC Puerto Rico tourism brand: BIKE RENT PUERTO RICO, and we’re the top-rated 5-STAR bike rental business in San Juan, Puerto Rico (per Google Customer Reviews).
Homebase is the ideally-located CONDADO TOURISM CENTER, my 1,100 sq. ft. storefront, office and playhouse.
We’re located at 18 Calle Marseilles, in Condado – near Atlantic Beach and the Condado Lagoon. FYI, Condado is the beach and hotel center of San Juan, PR.
(L. to R.); Honorable Former City Council/Congressional Speaker Peter Vallone Sr., BIKE RENT NYC Executive Consultant / VP Operations Mark Derho and Civic Association leader Paul Halvatzis came to cheer on the bicyclists.
1993 NYC, an Internet Career is Born!
I taught myself HTML 1.0 and Adobe PhotoShop and started building websites in New York City in 1993. I applied for a job selling websites at Foreman Interactive, and was hired on-the-spot as the 1st website designer for Internet Creator – the first web design WYSIWYG ever created.
Paying Dues and Escalating Roles
For 15-years I excelled working for major financial brands, Internet agencies and startups including:
By 2010 I’d had enough of the corporate experience and started serving small business clients directly and building websites independently as TECH SAVVY NYC. Google Partner since 2011.
2015 NYC, BIKE RENT NYC and MARK DERHO Revolutionize and Legitimize the NYC Bike Rental Industry
In Jan. 2015 I was contracted to build websites for Sayat Bike Rental, a small NYC business with two stores near Central Park and under 300 bikes.
Under my direct leadership and management we re-branded as BIKE RENT NYC:
Celebrating RED NOSE DAY in (my office ) Central Park, New York City. Executive Consultanting VP Operations-Marketing, BIKE RENT NYC - aka "the Bike King of Central Park".
This is my personal website so I’ll speak in the first-person. You can also try to keep track of the “JESSA LLC experience”, and see what I’m up to in my home of San Juan, Puerto Rico.
Thank you for your interest.
JESSA LLC is the “umbrella“ for my businesses and DBA’s, and, is a legally registered LLC in Puerto Rico, USA. JESSA LLC supports and practices diversity in purchasing and hiring.
Mark’s Derho’s Websites
I started building websites in 1993 as the 1st Website Designer for the first website WYSIWYG ever created (Internet Creator). For 15-years I excelled working for major financial brands and Internet agencies and startups.
I have been part of Google WebMasters since 2009, and a Google Partner since 2011 – when Partners was known as “Google Engage for Agencies”.
By 2010 I’d had enough of the “corporate experience” and started a small DMA: TECH SAVVY NYC.
I wanted to independently grow other businesses using the same technical and creative skills, digital tools, and technologies that I had implemented while working for the big New York agencies and major world-wide corporations.
As an independent consultant starting in 2015, I was responsible for leading and winning the largest bike rental RFP/contract ($60M) in the United States in 2017 and securing exclusive rights to Central Park and all Manhattan Parks for 6-years, from 2017-2023.
I also led-managed-accomplished:
See the BIKE RENT NYC Client Case Study on BLD BTR.
I proved that I could grow small businesses online and reinvent them in the physical. I learned to manage a and defend a successful small businesses (BIKE RENT NYC)
While researching and planning from New York City in 2018 I also invested into several trips to San Juan for trade shows, and in search of a Condado storefront for the business.
I moved permanently to San Juan, Puerto Rico in June of 2019, and opened my business: Jessa LLC – named after my daughter.
It took several months to secure the 1,100 sq. ft. storefront and in an amazing location in Condado, Metro San Juan.
Let’s get animated! BIKE RENT PUERTO RICO – Introduction by Mark Derho.
