STRAIGHT ARROW with Mark Derho is is a curated informational series of videos and commentary documenting my own real-life honest experiences and feelings of living San Juan, Puerto Rico.
Primary topics will include:
I moved in June of 2019 to San Juan, Puerto Rico and opened my business JESSA, named after my daughter Jessa Ann.
I started by establishing my 1st Puerto Rico tourism brand: BIKE RENT PUERTO RICO based from the ideally-located CONDADO TOURISM CENTER – an 1,100 sq. ft. storefront and my office, which is located at 18 Calle Marseilles, Condado, and near Atlantic Beach and Condado Lagoon.
BIKE RENT PUERTO RICO is now the #1 RATED bike rental business in San Juan, PR according to Google Customer Review, and bikerentpuertorico.com dominates local Google search engine results (SERP)for bike rental.
BLD BTR is the small business digital marketing agency – bldbtr.com. Formerly TECH SAVVY NYC
This was a great day, May 21st, 2017. That’s me on the left at New York City’s 37th Annual Queens ACA Kids Bike Race with the Honorable Speaker Peter Vallone Sr. and I, presenting a trophy to a young bike race winner. I’m here as a key sponsor and representing BIKE RENT NYC. The organization I represented graciously supported the event financially in 2016 and 2017.
I taught myself HTML 1.0 and Adobe PhotoShop in 1993, and started building websites in New York City. I applied for a job selling websites at Foreman Interactive, and was hired on-the-spot as the 1st website designer for Internet Creator – the first web design WYSIWYG ever created.
I excelled at working for major financial brands, Internet agencies and startups for +15-years, including:
By 2010 I’d had enough of the corporate experience, and, started serving small business clients directly by building websites independently as TECH SAVVY NYC.
I’m a Google Partner since 2011, and when it was called Google Engage for Agencies.
2015 NYC, BIKE RENT NYC and MARK DERHO Revolutionize and Legitimize the NYC Bike Rental Industry
In Jan. 2015 I was contracted to build two websites for Sayat Bike Rental, a small NYC business with two stores near Central Park and around 300 bikes.
Under my direct leadership and management we re-branded as BIKE RENT NYC:
BIKE RENTAL – The best bikes for rent in San Juan, Puerto Rico are in Condado.
According to Google Customer Reviews BIKE RENT PUERTO RICO is the TOP-RATED 5-star bike rental business in San Juan, PR.
BIKE RENT PUERTO RICO Customers
Celebrating RED NOSE DAY in (my office ) Central Park, New York City. Executive Consultanting VP Operations-Marketing, BIKE RENT NYC - aka "the Bike King of Central Park".
JESSA LLC is the “umbrella“ for my businesses and DBA’s, and, is a legally registered LLC in Puerto Rico, USA. JESSA LLC supports and practices diversity in purchasing and hiring.
I started building websites in 1993 as the 1st Website Designer for the first website WYSIWYG ever created (Internet Creator). For 15-years I excelled working for major financial brands and Internet agencies and startups.
I have been part of Google WebMasters since 2009, and a Google Partner since 2011 – when Partners was known as “Google Engage for Agencies”.
By 2010 I’d had enough of the “corporate experience” and started a small DMA: TECH SAVVY NYC.
I wanted to independently grow other businesses using the same technical and creative skills, digital tools, and technologies that I had implemented while working for the big New York agencies and major world-wide corporations.
As an independent consultant starting in 2015, I was responsible for leading and winning the largest bike rental RFP/contract ($60M) in the United States in 2017 and securing exclusive rights to Central Park and all Manhattan Parks for 6-years, from 2017-2023.
I also led-managed-accomplished:
See the BIKE RENT NYC Client Case Study on BLD BTR.
I proved that I could grow small businesses online and reinvent them in the physical. I learned to manage a and defend a successful small businesses (BIKE RENT NYC)
While researching and planning from New York City in 2018 I also invested into several trips to San Juan for trade shows, and in search of a Condado storefront for the business.
I moved permanently to San Juan, Puerto Rico in June of 2019, and opened my business: Jessa LLC – named after my daughter.
It took several months to secure the 1,100 sq. ft. storefront and in an amazing location in Condado, Metro San Juan.
Let’s get animated! BIKE RENT PUERTO RICO – An early introduction by Mark Derho.
